From a 1957 column fragging Alain Robbe-Grillet’s timid clinging to the present, Debord declares for the revolutionary power of ape art: UPDATE: Meanwhile, Geraldine Juárez, who’s been really smart in her analysis of NFTs for a while already, and who also made the Debord connection almost a year ago, just tweeted about an even deeper Debord/Apes connection. So if you’re looking for a way to expose the spectacle’s alienating financialization while mirroring capitalist recuperation through détournement and self-critical commodification, hopefully, you order your Debord Ape T-shirt while you could.
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The ape will live on as a jpg, free for right clicking. If fewer than 15 people order, I will burn the project, refund the enlightened dozen or whatever people’s money, and console them with some kind of tasty swag. Because of the multiple screens required to mint this, and because I still just lost money on the last supposedly breakeven shirt stunt, this shirt is $25, shipped worldwide.ĭebord Ape will be available til the end of Febrary. This exclusive one-of-one Debord Ape will be silkscreened in grayscale on a white Hanes Authentic T-shirt in 100% cotton. Study for Debord Ape Yacht Club t-shirt, in four-screen grayscale on a Hanes shirt so authentic it has Authentic in the name, $25 shipped. 1967, Debord Ape, 1/1, properties: grayscale, jaded eyes with round glasses, comb-forward bowl cut, cigarette, ratty sweaterĪnd so now here we are, at the intersection of détournement and commodification, selling t-shirts.
“The spectacle is capital accumulated to the point that it becomes images,” Guy Debord tweeted in 1967.Īnd when tweeted, “I can’t shake the thought that NFTs are the truest manifestation of the spectacle,” yesterday,ĭebord Ape Yacht Club was minted in my brain.
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